商品敘述：

Established in 1938, Highly Confident Transportation (""HCT"") is a leading third-party logistics (""3PL"") company in Taiwan. Originally a trucking and en-route transportation company serving domestic customers, HCT has transformed into a company providing integrated logistics services to global customers. Throughout its history, the company has prospered despite fierce competition, economic hard times and a rapidly changing market environment. HCT now competes against both domestic and foreign players. Despite these challenges, Chen Rong-chuan, chief operating officer of HCT, sees immense opportunities in the trend since the 1990s of outsourcing logistics functions to professional logistics companies such as HCT. In order to increase profits for the company, he has pushed for innovation and a service-oriented approach to be the future directions for HCT and has implemented a complete cultural change throughout the company. He has stressed the vital role of information technology throughout HCT''s development into a leading 3PL company that offers logistics solutions both within Taiwan and around the world. This case can be used as a teaching tool for logistics or supply chain management courses.

涵蓋領域：

Core competencies;Strategic alliances;Partnerships;Competition;Information systems;Information technology

相關資料：

Case Teaching Note, (HKU783), 9p, by Isabella Chan, James Lin, Benjamin Yen

哪些人也有訂購？